The Appearance of False Sign in Ads at Social Media

Abstract

The aim of this study is to determine the presence of signs and combinations of
signs (codes) that are present on the fictitious figure of Sarah Aprilia in Cologne Bask
advertising  on  the  internet.  The  sign  and  the  code  in  general  should  have  a  common
understanding by prospective readers (target audience). This research used qualitative
approach  with  interpretative  descriptive  method  because  semiotic  science  is  digging
and discovery the meaning. In analyzing the fictitious figure of Sarah Aprilia, the sign
that  appearance  is  false  sign.  Deceptive  mark  is  a  sign  that  unknown  origin  ,  but  the
engineering rests on a natural object (hybrid), but viewers assume it was real presence.
This is due to the many cross signs presented visual codes that make the figure of Sarah
Aprilia as a real figure.