THE JURIDICAL ASPECT OF THE PROTECTION OF TRADEMARK RIGHTS AGAINST HOMONYMOUS SIMILARITY IS LINKED TO THE ONLINE TRADEMARK REGISTRATION SYSTEM

Abstract

For producers, brands are used as a sign of identity or self-description for their products which can be a differentiator for one product and another as well as leg earrings used by songbird breeders which can be a differentiator between one songbird and another, because the brand can be a differentiator, actually the brand can be a deterrent to unhealthy business competition,  Because consumers can also distinguish the source or origin of a product seen from one brand to another based on the taste, quality, quantity, and superiority of each brand with the goods or services offered The development of the times in the era of globalization makes level 7 buyer satisfaction not only determined by the quality of the goods or services used, but also seen from the satisfaction of one's prestige in using famous brands. Not infrequently in people's social life there is an assumption that the brand of goods or services used can show the social status of the brand user.1 so that the brand finally has valuable commercial capabilities for producers. Although there are laws governing this trademark right, there are still many individuals who unlawfully imitate or plagiarize other people's brands. Many trademarks of trade products, especially those that are well known in the community, are plagiarized, imitated, made to resemble both in terms of writing and pronunciation, or even blatantly used unlawfully, so that this causes harm to producers and consumers who think the goods they buy are genuine goods, but it turns out to be fake.