PENGARUH EFIKASI DIRI AI DAN PENGGUNAAN CHATGPT TERHADAP PERSEPSI AI: PERAN MEDIASI LITERASI AI

Citra Damayanti; Silky Roudhotus Sa’adah

doi:10.33603/ejpe.v14i2.12544

Penulis

Citra Damayanti Universitas Sebelas Maret, Indonesia
Silky Roudhotus Sa’adah Universitas Sebelas Maret, Indonesia

DOI:

https://doi.org/10.33603/ejpe.v14i2.12544

Abstrak

Penelitian ini mengkaji persepsi mengenai AI di kalangan mahasiswa Pendidikan Ekonomi Universitas Sebelas Maret, dengan literasi AI sebagai variabel mediasi. Pendekatan kuantitatif dengan desain penelitian eksplanatori digunakan dalam studi ini. Populasi penelitian mencakup 479 mahasiswa Pendidikan Ekonomi (angkatan 2022–2025), dengan sampel sebanyak 160 responden yang dipilih menggunakan teknik *proportionate stratified random sampling*. Data dikumpulkan melalui kuesioner berskala Likert empat poin dan dianalisis menggunakan metode *Structural Equation Modeling-Partial Least Squares* (SEM-PLS). Hasil penelitian menunjukkan bahwa efikasi diri terhadap AI, penggunaan ChatGPT, dan literasi AI berpengaruh positif dan signifikan terhadap persepsi mengenai AI. Efikasi diri terhadap AI dan penggunaan ChatGPT juga berpengaruh positif dan signifikan terhadap literasi AI. Selain itu, ditemukan bahwa literasi AI memediasi secara parsial pengaruh efikasi diri terhadap AI dan penggunaan ChatGPT terhadap persepsi mengenai AI. Penelitian ini menyimpulkan bahwa efikasi diri terhadap AI yang lebih tinggi, penggunaan ChatGPT yang lebih intensif, dan literasi AI yang lebih baik menghasilkan persepsi mahasiswa yang lebih positif terhadap AI.

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