Managerial Innovation Based on Local Culture in Developing The Competence of Lecturers and Educational Staff at Universitas Swadaya Gunung Jati (UGJ)

Abstract

This study aims to analyze the integration of Cirebon local cultural values into managerial innovation as a strategy to enhance the competencies of lecturers and educational staff at Universitas Swadaya Gunung Jati (UGJ). In the context of the globalization of higher education, regional universities face the dual challenge of adapting to global standards while preserving their local cultural identity. This study employs a qualitative literature review approach by examining more than 50 scholarly sources, including nationally indexed journals (SINTA 1–3), internationally reputable journals indexed in Scopus (Q1–Q5), and relevant academic books in the fields of human resource management, organizational innovation, and work culture.

The findings indicate that Cirebon local cultural values—such as gotong royong (mutual cooperation), unggah-ungguh (ethical conduct and respect), honesty, and social responsibility—have significant potential to serve as a foundation for developing a humanistic and context-sensitive managerial system within higher education institutions. The integration of these values strengthens the social, pedagogical, and professional competencies of lecturers and educational staff through collaborative mechanisms, community-based innovation, and active participation in decision-making processes. Therefore, a managerial innovation model grounded in local wisdom not only enhances institutional competitiveness but also contributes to the achievement of the Sustainable Development Goals (SDGs), particularly in the pillars of quality education and social equity.