APAKAH PRAKTIK PUBLIC RELATIONS SUDAH SIAP MENGELOLA KRISIS KOMUNIKASI PADA ERA 4.0 ?

Martha Tri Lestari, Hadi Purnama, Choiria Anggraini

Abstract


Penelitian dalam artikel ini secara utuh menggambarkan bentuk kesiapan korporasi di Indonesia dalam menghadapi krisis secara digital. Akan tetapi berdasarkan hasil riset menggunakan metode analisis isi kuantitatif terhadap beberapa artikel berita terkait krisis korporasi pada sample sebuah korporasi di Indonesia terlihat tidak didapatkan kesiapan sebuah korporasi tersebut dalam menghadapi krisis komunikasi secara digital. Hal ini menjadi satu catatan tersendiri dalam gambaran kesiapan public relations dalam korporasi di Indonesia dalam menghadapi era dalam mengelola krisis secara digital. Peneliti merekomendasikan tahapan pengelolaan krisis dalam lima tahap mulai dari: identifikasi stakeholder; crisis stage; crisis cluster; crisis respon; dan sampai pada tahap pemilihan media dalam mengantisipasi penanganan krisis korporasi di era aplikatif melalui media digital.

Kata-kata Kunci: public relations, komunikasi krisis, komunikasi korporasi


References


Abramenka, V. (2013). Content analysis of british petroleum and tokyo electric power company's crisis communication message: A comparative analysis of crisis communication strategies. Master Thesis.

Anthonissen, P.F. (2008). Crisis communication: Practical PR strategies for reputation management and company survival. London: Kogan Page.

Burnett, J. J. (1998). A strategic approach to managing crisis. Public relations Review, 24(4), 475-488.

Coombs, W. T., & Holladay, S. J. (2002). Helping crisis managers protect reputational assets:Initial test of the situational crisis communications theory. Managemen communication quaterly, 16, 165.

Coombs, W. T. (2006). The protective powers of crisis response strategies: Managing reputational assets during a crisis. Journal promotions managemen, 12(3/4), 241-258.

Coombs, T. (2007). Protecting organization reputation during a crisis: The development and application of situational crisis communication theory. Corporate Reputation Review, 10(3), 163-176.

Coombs, W. T. (2010). Parameters for crisis communication. In W. T. Coombs & S. J. Holladay (Eds.), The Handbook of Crisis Communication. West Sussex: Wiley-Blackwell. Corporate Reputation Review, 10(3), 163-176.

Coombs, W. T. (2015a), Ongoing Crisis Communication. Planning, Managing, and Responding (fourth edition), Sage Publications, Inc., Thousand Oaks, California

Chen, Z. (2012). Crisis communication and reputation management: A content analysis of a chinese high-speed rail accident. (Unpubished thesis). Bale State of University, Muncie, Indiana.

Culbertson, H. M., Jeffers, D. W., Stone, D. B., & Terrell, M. (1993). Social, Political, And Economic Contexts In Public Relations: Theory and Cases. New Jersey: Lawrence Erlbaum Associates Publisher.

Cutlip, S. M., Center, A. H., & Broom, G. M. (2011). Effective Public Relations (B. S. Tri Wibowo, Trans. 9 ed.). Jakarta: Kencana Prenada Media.

Departement Of Imigrant And Citizenship. (2008). Stakeholder Engagement: Practioner Handbook. Australia: Author.

Donaldson, T., & Preston L.E. (1995). The stakeholder theoryof the corporation: Concepts, evidence, and implication. Academy of Management Review, 20 (1), 65-91.

Freeman, R.E., Harrison, J., Hicks, A., Parmar, B., & and Colle , S. (2010). Stakeholder theory: The state of the art. New York: Cambridge University Press.

Freeman, R.E., & McVea, J. (2001). A stakeholder approach to strategic management (Graduate Thesis). Tersedia di Social Science Research Network Electronic Paper Collection. (No 01-02).

Freeman, R.E., Wicks, A.C., & Parmar .B. (2004). Stakeholder theory and “the corporate objective revisitedâ€. Organization Science, 5 (3), 364–369.

Grunig, J., & Hunt, T. (1984). Managing Public Relations. New York: Holt, Rinehart and Winston.

Heide, M., & Simonsson, C. (2012). Developing internal crisis communication new roles and practices of communication professionals. Corporate Communications: An International Journal. 19 (2), 128-146. Fearn-Banks, K. (2011). Crisis Communication: A Casebook Approach. New Jersey: Lawrence Erlbaum.

Harrison, G. (2005). Communication Strategies as a Basis for Crisis Management Including Use of the Internet as a Delivery Platform. Dissertation. Georgia State University. Georgia.

Imran, A.Y. (2019). The Effect Of Technological Behavior Towards The Adoption Of Education Integrated System Among New Intake Students. Jurnal Lingkar Studi Komunikasi, 5(1), 29-39.

Kim, S. M. (2014). The use of situational crisis communication theory in Korea (Dissertation). Retrieved from ProQuest Dissertation & Thesis.

Kouzmin, A. (2008). Crisis management in crisis? Journal of Administrative Theory and Praxis, 30 (2), 155-183.

Kreps, G. L. (1990). Organizational Communication (2 ed.). California: Sage publications.

Kriyantono, R. (2014a). Teori public relations perspektif barat dan lokal: Aplikasi riset & praktis. Jakarta: Prenada

Kriyantono, R. (2014b). Teknik Praktis Riset Komunikasi: Disertai Contoh Praktis Riset Media, Public Relations, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran (5 ed.). Jakarta: Kencana Prenada Media.

Kriyantono, R. (2012a). Measuring a company reputation in a crisis situation: An ethnography approach on the Situational Crisis Communication Theory. International Journal of Business and Social Sciece, 3(9), 214-223.

Kriyantono, R. (2016). Public Relations Writing: Teknik Produksi Media Public Relations dan Publisitas Korporat (cetakan ke-3, 2 ed.). Jakarta: Kencana Prenada Media.

Kriyantono, R. (2015). Public relations & crisis management: Pendekatan critical public relations, etnografi kritis & kualitatif. Jakarta: Prenada media.

Lattimore, D., Baskin, O., Heiman, S. T., & Toth, E. L. (2010). Public Relations: The Profession and the Practice (2 ed.). New York: McGraw Hill.

Mitroff, I.I. (2001). Managing crisis before they happen. New York: Amacom.

Penrose, J. M. (2000). The role of perception in crisis planning. Public relations Review, 26(2), 155-171.

Regester, M., & Larkin, J. (2008). Risk Isues and Crisis Management in Public Relations: A Casebook of Best Practice. London: Kogan Page.

Sugiyono. (2011). Metode penelitian kuantitatif kualitatif dan R&D. Bandung: Alfabeta.




DOI: http://dx.doi.org/10.33603/signal.v8i2.3465

Refbacks

  • There are currently no refbacks.
execute(); ?>