Exploring The Sign Behind The Fashion Styles Of FIP and FPOK UPI Students

A Semiotic Study by Roland Barthes

Abstract

This study aims to examine the fashion styles of students at the Faculty of Education (FIP) and the Faculty of Sports and Health Education (FPOK) of the Indonesian University of Education (UPI) through Roland Barthes' semiotic approach. The descriptive qualitative method used purposive sampling and data collection through official social media. The analysis focused on the denotative, connotative, and mythical meanings contained in the clothing styles of students at both faculties. The results show that the fashion styles of FIP students represent the values of neatness, discipline, and professionalism that build the myth of ideal prospective educators. Meanwhile, the fashion styles of FPOK represent active bodily functions, physical toughness, and group solidarity that form the myth of strong and physically powerful students. This study confirms that clothing in the campus environment is a sign system that reproduces institutional identity and ideology.