Darmalia Putri Hastuti, Arief Surya Lesmana, Qona’ah El Hasan, Hana Nur’aidah. THE WAY BRAND AMBASSADORS AND BRAND IMAGE AFFECT THE PURCHASING DECISIONS: THE MEDIATING ROLE OF BRAND TRUST. CICEE [Internet]. 2024 Jul. 30 [cited 2025 Aug. 1];1(1):194-200. Available from: https://jurnal.ugj.ac.id/index.php/cicee/article/view/9279