Marketing Communication Through Instagram Account @cikadongdong_rivertubing as an Effort to Introduce The Cikadongdong River Tubing Tourism Object in Payung Village, Rajagaluh District, Majalengka Regency

Authors

  • Regina Arun Mahasiswa Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Swadaya Gunung Jati, Indonesia
  • Farida Nurfalah Dosen Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Swadaya Gunung Jati, Indonesia
  • Welly Wihayati Dosen Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Swadaya Gunung Jati, Indonesia

DOI:

https://doi.org/10.33603/jshr.v1i1.5871

Keywords:

Marketing Communicatons, Social Media, Instagram

Abstract

The research is motivated by the development of technology that support social media as a new dimension in developing the need to find information and knowledge. Social media that is popular among the people one of which is social media instagram, there are also popular accounts in it, one of which is the instagram account @cikadongdong_rivertubing which discusses information about the Cikadongdong River Tubing tourist attraction located in Payung Village, Rajagaluh Sub-district, Majalengka Regency presented in the form of photos and videos and there is information to explain the photos and videos uploaded. The aim of this research is (1) To find out how marketing communication through instagram as an effort to introduce Cikadongdong River Tubing attractions in Payung Village, Rajagaluh District, Majalengka Regency (2) To find out the marketing communication constraints faced by managers in introducing attractions through instagram (3) To find out the effort made by managers in dealing with obstacles when introducing attractions through instagram. The method of thus research used in this thesis is a descriptive qualitative research method with data collection that carried out by means of interviews, ibservation, and documentation using five informants, one kay informant is the manager and admin of the instagram account @cikadongdong_rivertubing, and four supporting informants namely visitor and followers of the instagram account @cikadongdong_rivertubing. The results of the study concluded that, (1) Marketing communication through social media instagram in the digital age is an effective way of being able to attract visitors (2) The obstacle faced by the instagram account admin @cikadongdong_rivertubing is the lack of public interest in reading (3) The effort made by the instagram account admin @cikadongdong_rivetubing in dealing with obstacles is to clarify the caption with an interesting photo upload.

References

Afrizal, Dr. 2017. Metode Penelitian Kualitatif: Sebuah Upaya Mendukung Penggunaan Penelitian Kualitatif Dalam Berbagai Disiplin Ilmu, Jakarta: Rajawali

Ardianto, D. E. 2007. Komunikasi Massa. Bandung: Simbiosa Rekatama Media.

Atmoko, B. D. (2012). Instagram Handbook Tips Fotografi Ponsel. Jakarta: Media Kita.

Bungin, Burhan. 2015. Komunikasi Pariwisata (Tourism Communication) Pemasaran dan Brand Destinasi. Jakarta: Kencana.

Cangara, Hafied. 2016. Pengantar Ilmu Komunikasi. Jakarta: PT. Raja Grafindo Persada.

Dyah Alyusi, Shiefti. 2016. Media Sosial: Identitas dan Modal Sosial. Jakarta: Kencana.

Effendy, Onong. 2013. Ilmu Komunikasi Teori dan Praktek. Bandung: PT. Remaja Rosdakarya.

Harsono, Y., & Fajarianto, O. (2020). THE INFLUENCE OF HUMAN RESOURCES QUALITY ON IMPROVING THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN THOUSAND ISLANDS ,. 03(04), 415–425.

Herlina Usman, Nidya Chandra Muji Utami, & Otto Fajarianto. (2019). Model Bahan Ajar Bahasa Inggris Untuk SD Berbasis Pendekatan Kontekstual. JTP - Jurnal Teknologi Pendidikan. https://doi.org/10.21009/jtp.v21i3.1139.

Hermawan, Agus. 2012. Komunikasi Pemasaran. Jakarta: PT. Gelora Aksara Pratama.

Kotler, Philip and Kevin Lane Keller, 2016. Marketing Manajemen, 15th Edition, Pearson Education,Inc.

Kotler dan Keller. 2009. Marketing Management. Jakarta: PT. Gelora Aksara Pratama.

Machfoedz, Mahmud. 2019. Komunikasi Pemasaran Modern. Yogyakarta: Cakra Ilmu.

Mulyana, D. 2013. Metodologi Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya.

Mulyana, Deddy. 2016. Komunikasi Suatu Pengantar. Bandung: PT. Remaja Rosdakarya.

Morissan. 2015. Periklanan: Komunikasi Pemasaran Terpadu. Jakarta: Kencana.

Nasrullah, Rulli. 2015. Media Sosial. Bandung: Simbiosa Rekatama Media.

Nurudin. 2017. Perkembangan Teknologi Komunikasi. Jakarta: PT. Raja Grafindo Persada.

Pujileksono, Sugeng. 2015. Metode Penelitian Komunikasi Kualitatif. Malang: Remaja Rosdakarya.

Rangkuti, Freddy. 2009. Strategi Promosi Yang Kreatif Dan Analisis Kasus Integrated Marketing Communication. Jakarta: PT Gramedia Pustaka Utama.

Sudariyanto, 2010. Interaksi Sosial. Semarang: ALPRIN.

Sugiyono. 2015. Metode Penelitian Kuantitatif Kualitatif R&D. Bandung: Alfabeta.

Sugiyono, DR. 2014. Skripsi, Tesis, dan Disertasi. Bandung: Alfabeta.

Suryana, Asep. 2017. Komunikasi Pemasaran. Banten: Universitas Terbuka.

Shimp. 2014. Komunikasi Pemasaran Terpadu: dalam Periklanan dan Promosi. Jakarta: Cengage Learning dan Salemba Empat.

Downloads

Published

2021-03-28

Issue

Vol. 1 No. 1 (2021): VOLUME 1 NUMBER 1 MARCH 2021

Section

Artikel

Citation Check

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

 

Creative Commons License

JSHR (Journal Socio Humanities Review) is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.