Technology Adaptation to Risk and Micro-Enterprise Survival: A Literature Review Study in Traditional Markets in Indonesia

Abstract

Micro-enterprises in traditional markets face high risks due to rapidly developing modern technology. This literature review aims to analyze the role of technology adaptation in increasing the resilience of micro-enterprises to business risks. This study reviews 25 sources from accredited national journals, international journals, and policy reports (2015–2024). The results of 1.the study show that the use of social media, 2.digital transaction systems, and 3.financial applications can reduce operational risks and increase business resilience. However, the main obstacles are low digital literacy and access to technology. This study recommends an inclusive community-based approach and policy support to facilitate the digital transformation of traditional micro-enterprises.