FinLingPro: An AI-Gamified Learning Model for English for Financial Purposes among Accounting and Finance Students

Abstract

This study presents FinLingPro, an AI- and gamification-integrated instructional model developed to enhance English for Financial Purposes (EFP) competencies among accounting and finance students. Grounded in the principles of English for Specific Purposes (ESP), the model incorporates adaptive Natural Language Processing (NLP) feedback and progressive gamified learning challenges. A quasi-experimental design involving an experimental group (n = 50) and a control group (n = 50) was conducted over an 8-week period. The results showed that students using FinLingPro achieved significantly higher gains in reading, writing, listening, and speaking within financial contexts, as well as greater accuracy in using financial terminology. The experimental group also exhibited increased motivation and sustained engagement, as indicated by platform analytics and motivation survey data. These findings suggest that FinLingPro effectively addresses pedagogical gaps in EFP instruction and offers a scalable solution for domain-specific language learning in higher education. The study concludes with recommendations for future model optimization and wider implementation across related disciplines