Optimization of Delivery Services Through the SIMPUL Model in Strengthening MSMEs and Improving Community Welfare in South Sumatra

Abstract

This article examines the strengthening of micro, small, and medium enterprises (MSMEs) through a local approach based on culture and digital innovation. The study was conducted in Limbang Jaya Village, South Sumatra, focusing on the development of songket weaving and forger as the community's leading sectors. This study also highlights how optimizing delivery services can improve the efficiency of MSME product distribution, expand market reach, and promote community welfare. The methods used included field studies, interviews, path analysis, and practical approaches in the form of digital marketing and logistics management training. The results of the study show that the “SIMPUL” (innovative songket preservation of local businesses) model plays a role in developing production capacity, while the integration of digital logistics increases market share and customer satisfaction. This article recommends combining cultural and technological approaches to strengthen rural MSMEs in a sustainable manner.