Digital Transformation and MSME Revenue Growth: The Role of E-Commerce in Jember

Abstract

This study aims to analyze the impact of e-commerce on MSMEs because advances in information technology, particularly in e-commerce, have significantly influenced this sector. This study aims to determine sales increases, operational efficiency, and market access. The research method involves analyzing data from several MSMEs that have used e-commerce platforms as part of their business strategy. This data was collected from secondary sources, such as relevant literature. The results of the analysis indicate that e-commerce adoption positively affects MSME performance; increased sales and operational efficiency are identified as the main impacts, with increased market access and customers as driving factors. Compared to MSMEs that have not implemented e-commerce strategies in their business models, MSMEs that have successfully implemented them tend to grow more rapidly.