Strengthening Local Tourism through Innovative Destination Management: A Study on Banyu Panas Palimanan, West Java

Abstract

This study aims to analyze the management of the Banyu Panas Palimanan tourist attraction in Cirebon Regency, which has experienced a decline in visitor numbers despite its unique sulfuric hot spring potential known for therapeutic and relaxation benefits. The research seeks to evaluate how the 4A components Attractions, Amenities, Accessibility, and Ancillary services are implemented in managing this local tourism destination. This study employed a qualitative descriptive method, with data collected through field observations, interviews with relevant stakeholders, and document analysis. The results indicate that while Banyu Panas Palimanan possesses strong natural attractions appealing to a wide age range of tourists, the site’s amenities and accessibility remain insufficiently developed. Inadequate maintenance of facilities, poor road infrastructure, and limited promotional efforts contribute to the declining visitor interest. Furthermore, ancillary services such as safety and health facilities are available but still require enhancement to ensure visitor comfort and security. It can be concluded that the management of Banyu Panas Palimanan needs to prioritize improvement in the 4A aspects to strengthen its competitiveness and achieve sustainable tourism development.