Developing Effective Communication in Human Resource Management at Sharjah Coop, United Arab Emirates

Abstract

This study examines strategies to improve communication in Human Resource Management (HRM) at Sharjah Coop, one of the largest retail companies in the United Arab Emirates. A qualitative approach was applied through interviews with key informants, participatory observation, and analysis of internal documents. Using Shannon–Weaver and Berlo’s SMCR models, the study assessed current practices, identified barriers, and proposed improvements. Findings indicate that although digital tools such as email, WhatsApp, and Microsoft Teams are widely used, c communication continues to face challenges related to cultural and language diversity, information overload, and limited feedback loops. the study therefore recommends structured communication training, optimized digital platform use, and enhanced feedback mechanisms to support clarity and inclusivity in daily HR practices. This research contributes theoretically by integrating classical communication models into HRM practice, and practically by offering low-cost, actionable strategies to enhance communication effectiveness in multicultural organizations. It highlights the importance of balancing technological tools with human interaction to strengthen coordination, engagement, and productivity in HRM.