The Influence of Communication and Relations on The CSR Program of PT.Pertamina Gas OWJA in Juntinyuat Village

Abstract

Corporate Social Responsibility (CSR) represents a company’s commitment to addressing the interests of its stakeholders and the broader community. In the current business environment, long-term success is increasingly evaluated not just through financial outcomes, but also by how well a company supports sustainable development—economically, socially, and environmentally. CSR has evolved into a strategic approach aimed at generating mutual value for both businesses and the communities they operate in, moving beyond traditional philanthropic efforts. This research explores the extent to which Communication and Relationship factors influence the implementation of CSR initiatives at PT Pertamina Gas OWJA, specifically in Juntinyuat Village. The study applied a quantitative research design with a saturated sampling method. From an initial population of 80 individuals, a total of 70 respondents were analyzed after validating and testing the research instruments. Data were gathered using structured questionnaires and processed using IBM SPSS Statistics version 25. The analytical methods included descriptive analysis, classical assumption testing, correlation and regression analysis, F-test, and determination coefficient assessment. The findings reveal that Communication and Relationship variables have a statistically significant and positive effect on the CSR program, evidenced by an F-value of 528.651—well above the critical F-table value of 3.13. The coefficient of determination (R²) was found to be 0.940, indicating that these two factors explain 94% of the variation observed in the CSR program's effectiveness.