Business Transformation of MSMEs in Tegal City Using the Business Architecture and Technology Architecture Phases of the TOGAF Framework

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving the economy of Tegal City, yet many still face challenges in adapting to digital transformation and optimizing business processes. This research aims to design a business transformation model for MSMEs by applying the Business Architecture and Technology Architecture phases of the TOGAF (The Open Group Architecture Framework) framework. The study employed a qualitative descriptive method, involving interviews, observations, and document analysis with selected MSMEs in Tegal City. The findings reveal that the integration of business process mapping and technology architecture design can significantly improve operational efficiency, customer engagement, and market reach. The proposed model offers a structured roadmap that aligns business strategies with technology implementation, enabling MSMEs to transition towards more sustainable and competitive digital business practices. This study concludes that the TOGAF framework provides a practical approach for guiding MSMEs in achieving effective and scalable digital transformation.